Trademarks

Don't risk building a brand you don't own... or that belongs to someone else.

A trademark is an investment in protecting your most valuable asset of your business: your brand.

But not every brand is ready to be trademarked. And not every brand is eligible for trademark protection. The longer you wait to find out, the more dangerous it becomes.

At Legacy Legal, we don't just file trademarks. We protect brands, legacies, and purposes... one trademark at a time. We identify potential and actual threats to your brand before you file, devise a strategy that makes the path forward clear, and walk alongside you every step of the way on The Road to ®.

The Road to ® has many twists and turns. The journey is different for every brand. But the destination is the same: a federally registered trademark and a brand you truly own.The Road to ® has many twists and turns.

Whether you are just starting out or already have a trademark, Legacy is here to support you no matter where you are on your Road to ® Journey.

Here is how most clients travel their Road to ® Journey with Legacy:

Step 1: Start with a Trademark Consultation... where every Legacy trademark journey begins.

Step 2: Choose your registration experience: The Legacy Experience or The Founder's Experience.

Step 3: Protect what you earned through Monitoring Services and with Maintenance and Renewal Filings when your filing windows open.

Already filed on your own and need Legacy to step in? The Legacy Takeover was built exactly for that moment.

___

Step 1: Trademark Consultation

The foundation of every Legacy trademark journey. Starting at $150 for 30 minutes.

Clarity before commitment.

Before you file. Before you build. Before you spend another dollar on a brand that may not be legally yours to own. Start here.

Most CEOs don't find out their brand has a problem until it's too late... after the launch, after the investment, after the brand is built. The Trademark Consultation exists so that never happens to you.

The consultation is what separates CEOs who build strategically from CEOs who build blind. The stakes are real. You could spend years and thousands building something you can never own.

Every trademark journey with Legacy begins here. Before you spend another dollar on your brand... you need to know if that name or logo can even be trademarked.

The Trademark Consultation is the foundation of your Road to ® Journey. It is where we assess the strength and registerability of your mark, identify any potential conflicts or red flags, and give you a clear, expert roadmap of the path forward. And if your mark needs work before it is ready to file, you will know that too. No guessing. No surprises. This single conversation has saved many of our clients thousands of dollars and, more importantly, their entire brand.

The consultation is not just a meeting. It is clarity before you commit... and protection before you file. It is where CEOs move from hoping their brand is protectable to knowing it is. This is where your Road to ® Journey begins.

This consultation is for CEOs preparing to launch or who have already launched a business, brand, product, podcast, or event who want to clear the name or logo, avoid a cease and desist, and make sure they are not pouring everything into a brand they can never truly own, trademark, or defend.

What you walk away with:

• An evaluation of your trademark's strength and registerability.
• Identification of potential conflicts or red flags before you file.
• A clear recommendation on whether and how to move forward.
• The foundation you need to choose the right registration experience.

Rate: $150 for 30 minutes, covering 1 to 2 trademarks.

The consultation fee may be credited toward your trademark registration if you move forward within 30 days. Conditions apply.

Need to discuss more than 2 trademarks? Schedule an additional session. Consultations are capped at 2 trademarks per session. Reach out for special rates if you have more than 4 trademarks.

Start here. Book your Trademark Consultation to begin your Road to ® Journey.

___

Step 2: Trademark Registration

You've completed your consultation. You're ready to move forward with registration to make your brand legally yours. Now it is time to choose your experience.

Both of our trademark registration packages are built to deliver the same luxury experience. The difference is in how much peace of mind and coverage you want if anything goes wrong along the way. Choose the experience that gives you the right level of assurance for your journey.

___

How Legacy Bills: Legacy uses flat fee billing so you always know what you are investing before you commit. We do not charge the full package fee upfront. Legacy bills in stages as you travel along on your Road to ® Journey. At each stop, you will know the investment required to move to the next phase. If the path forward is not the right move, you never have to pay the next fee. You are always informed before we proceed.

___

Not sure which package is right for you? Schedule a free trademark discovery call and let Legacy help you decide.

___

The Legacy Experience - Starts at $2,500

Full coverage. From search to ®. Legacy handles everything.

This is the full Legacy treatment. When you choose The Legacy Experience, you are placing your brand safely in our hands from the very first search to the moment your registration certificate arrives. While you keep building your legacy, Legacy is carefully watching over your brand as it makes its unique journey down The Road to ®.

No surprises. No out-of-pocket add-ons catching you off guard mid-journey. No gaps in your coverage. This is what it means to have Legacy handle everything.

What's Included:

• Comprehensive Trademark Legal Search + Report: Spot red flags and roadblocks before you file. This step alone has saved our clients thousands.
• Opinion Letter: Our expert analysis and recommendation on whether to move forward with registration.
• Preparation and Filing of Trademark Application: This covers filing for one trademark application in one class. The filing fee of $350 is included. Additional classes may be added; you simply pay the USPTO filing fee for each additional class.
• Office Action Responses: All included, no additional fees. Substantive or procedural... Legacy handles it.
• Statement of Use Filing: The USPTO filing fee of $150 is included for Intent to Use applications. Conditions apply.
• One USPTO Extension Filing: One complimentary extension filing ($125) is included per application, whether applied to an Office Action response deadline or a Statement of Use deadline.
• Trademark Registration Certificate: Proof that your brand is protected and now legally yours.
• The Legacy Trademark Delivery Box: A luxury unveiling experience delivered to your door, commemorating the moment your registration certificate officially arrives. For the first trademark only.
• The Maintaining Your Trademark After Registration Guide: A Legacy Legal resource to help you protect the ® you worked hard to earn.

Legacy Experience Perks:

• Special Rates on maintenance and renewal filings, trademark monitoring and watch services, and cease and desist letters.
• Complimentary First Maintenance Filing: As a Legacy Experience client, Legacy will waive our attorney fee for your first maintenance filing due after the 5th anniversary of your trademark registration. You are responsible for USPTO government filing fees and any applicable payment processing fees. This complimentary service is extended as a courtesy to Legacy Experience clients who maintain use of their trademark and provide timely notice. Conditions apply.

Not Included in The Legacy Experience:

• Additional USPTO filing fees for classes beyond the first. You simply pay the USPTO rate for each additional class.
• Any other USPTO fees that may arise, including but not limited to extension requests.

The Legacy Box is included for your first trademark only. Special rates are available for multiple trademark filings. Ask Legacy.

The filing fee of $350 is included. This covers filing for one trademark application in one class. Any additional classes are billed at the USPTO rate before filing.

___

The Founder's Experience - Starts at $1,650

The full journey. A la carte flexibility.

The Founder's Experience gives you the same luxury experience. We journey with you from search to ®: the same comprehensive search, the same expert opinion letter, the same preparation and filing process, and the same Legacy Special Delivery of your trademark certificate when your ® arrives.

The difference is in what happens if the road gets bumpy. The Founder's Experience is built for the CEO who wants the complete trademark registration experience with the flexibility to add on services when and if they need them. You are in the driver's seat on what support you add beyond the core services.

What's Included:

• Comprehensive Trademark Legal Search + Report: Identify roadblocks before you file.
• Opinion Letter: Our expert recommendation on whether to move forward.
• Preparation and Filing of Trademark Application: This covers filing for one trademark application in one class. The filing fee of $350 is included. Additional classes may be added; you simply pay the USPTO filing fee for each additional class.
• Non-Substantive Office Action Responses: We handle procedural and technical issues. Substantive office actions may be added on.
• Trademark Registration Certificate: Your proof of trademark ownership.
• The Legacy Trademark Delivery Box: The same luxury unveiling experience, celebrating your arrival at ®. For the first registration only.
• The Maintaining Your Trademark After Registration Guide: A digital copy of the Legacy Legal resource to help you protect the ® you earned.

Not Included in The Founder's Experience:

• Substantive Office Action Responses (start at $500).
• Statement of Use ($175).
• Additional USPTO filing fees beyond the first class.
• Any other USPTO fees that may arise, including but not limited to extension requests.

What is an Office Action? An Office Action is a letter from the USPTO indicating your application cannot move forward until specific issues are addressed. There are two types: Substantive (legal grounds that challenge your application) and Non-Substantive, also called Procedural (technical issues). The Founder's Experience covers procedural issues. If you want complete Office Action coverage with no additional fees... The Legacy Experience is the right fit.

The Legacy Box is included for your first registration only. Special rates are available for multiple trademark filings. Ask Legacy.

The filing fee of $350 is included. This covers filing for one trademark application in one class. Any additional classes are billed at the USPTO rate before filing.

To choose your experience and protect your brand with Legacy, schedule a trademark consultation first to discover whether your trademark can even be trademarked. 

Get Started on your Trademark Journey by Booking a Trademark Consultation Here. 

Have questions that are not about your specific trademark? Wondering what package is best for you? Schedule a free trademark discovery call and let's get you the clarity you need so you can move forward to protect your brand. Clarity starts here. 

___

The Legacy Takeover - Starts at $1,050

Legacy steps in. Legacy takes the lead. You get back to being CEO while we work to keep your brand in the game.

You took the lead. You started the journey. Maybe you filed your own trademark application and hit a wall... an office action arrived and you're not sure what to do next. Or maybe your business picked up fast and you realized you need an expert in your corner before a deadline passes and you lose what you have built.

The Legacy Takeover is your invitation for an expert handover. We step in where you left off, assess where things stand, and take the lead on moving your application forward. You've done your part. Now let Legacy step in and do ours.

What The Legacy Takeover Covers:

• Expert assessment of your application and strategic counsel on overcoming any obstacles standing between you and your ®.
• Office action response(s) based on the current state of your application.
• Deadline tracking throughout the engagement so nothing slips through the cracks.
• The Legacy Trademark Special Delivery: A premium unveiling experience delivered to your door when your trademark registration certificate arrives, commemorating the moment your brand becomes officially and legally yours.
• The Maintaining Your Trademark After Registration Guide: A digital copy of the Legacy Legal resource to help you protect the ® you earned.

Not every application is eligible for The Legacy Takeover. Depending on the complexity or existing issues with your application, we may recommend starting fresh with one of our trademark registration packages, or refer you to other counsel. Legacy will always be honest with you about what is possible and what is in your best interest.

Schedule a Trademark Discovery Call to find out if The Legacy Takeover is right for you.

___

Step 3: Maintenance and Renewal Filings

Starts at $600

Reaching ® is not the end of The Road. It is the beginning of true brand protection.

Once you earn the ®, you have to keep it through regular maintenance and renewal filings with the USPTO. Missing a deadline does not just cost money. It can cost you the ® you worked so hard to earn.

Legacy Experience clients receive special rates on maintenance and renewal filings as part of their ongoing relationship with the firm.

Have a filing deadline coming up? Do not wait until the window closes. Contact Legacy Legal to prepare and file your maintenance and renewal filings on your behalf.

___

Frequently Asked Questions

___

Question: Can I work with Legacy if I live outside of the DMV?

Answer: Absolutely. As long as you want to protect your brand in the United States, you can Trademark with Legacy... no matter where you are located, inside or outside of the U.S.

___

Question: I am not sure if my brand can even be trademarked. Where do I start?

Answer: Start with a Trademark Consultation. This is exactly what it is designed for: to give you clarity before you commit. We will assess your mark, identify any red flags, and give you a clear picture of the path forward. It could save you thousands and, more importantly, your brand. If a rebrand is recommended, your second trademark consultation is at no cost to you.

___

Question: What if I am not ready to trademark yet?

Answer: The consultation is still the right move. Knowing whether you are building toward a trademarkable brand, or a brand that can never be fully owned, is information every CEO needs. The $150 investment in clarity is far less costly than years of building a brand you cannot protect or defend. Plus, learn whether you're at risk of committing trademark infringement, building a brand on an unstable foundation, or sabotaging your trademark security through risky and costly business mistakes.

___

Question: What is the difference between The Legacy Experience and The Founder's Experience?

Answer: Both packages include the same comprehensive search, opinion letter, filing, and the same Legacy Special Delivery of your trademark certificate of registration. The difference is coverage when the road gets complicated. The Legacy Experience includes all office action responses at no additional cost, plus exclusive perks for the life of your trademark. The Founder's Experience covers procedural office actions only, with the flexibility to add on substantive coverage if needed.

___

Ready to Protect Your Brand?

Every Legacy trademark journey begins with a Trademark Consultation. Let Legacy assess where your brand stands, identify what the path to ® looks like, and help you choose the experience that is right for your Road to ® Journey.

Your brand is your legacy. Protect it like it is.

Book your Trademark Consultation to begin your Road to ® Journey with Legacy.

Looking to learn more before you book? Check out our free webinar, Beyond ™: Protecting Your Brand with Trademarks, available on our Resources page.